Engagement models
Fees should reflect the senior attention, production capacity and channel responsibility the mandate actually requires.
Scope before quote
Every engagement is priced after the constraint, responsibility and delivery cadence are clear.
A defined strategic, creative or account problem that needs a decisive intervention.
Recommended stage: Teams with active campaigns and one visible constraint.
Fee: Confirmed after diagnostic and scope.
Ongoing creative and media management with a consistent learning cadence.
Recommended stage: Brands with product-market evidence and active acquisition spend.
Fee: Confirmed after diagnostic and scope.
A connected senior team across multiple channels, production and commercial planning.
Recommended stage: Larger or international mandates with complex journeys.
Fee: Confirmed after diagnostic and scope.
Commercial clarity
Platform media budgets are not included in agency fees unless explicitly stated in a written proposal. Third-party production, talent, travel and software are scoped separately when required.