02 / Demand capture
Google Ads
Meet intent with a sharper answer.
Search, shopping and video campaigns mapped to what buyers actually mean—not just what they type.
Ideal fit
Businesses with active demand and a measurable conversion path.
WWA / 02Demand captureSystem active
What changes
Problems we address
- Expensive clicks
- Wasteful queries
- Weak landing pages
- Broken measurement
What gets built
- Intent mapping
- Campaign architecture
- Ad copy
- Query and bid optimisation
Formats + platforms
- Search
- Shopping
- Performance Max
- YouTube
- Display
Operating sequence
- Query audit
- Intent clusters
- Message match
- Launch
- Search-term learning
Questions before the brief
Useful clarity.
How does an engagement begin?
With a diagnostic of the current account, creative, tracking and commercial goal.
Is media spend included?
No. Platform spend is separate from agency fees unless a written proposal states otherwise.