07 / Earned credibility
PR + Media
Build a story worth carrying.
Narrative development and media outreach grounded in relevance, evidence and editorial reality.
Ideal fit
Businesses with a genuine story, evidence and a spokesperson ready to participate.
WWA / 07Earned credibilitySystem active
What changes
Problems we address
- No clear story
- Low authority
- Fragmented outreach
- Unrealistic placement expectations
What gets built
- Story angles
- Press materials
- Media mapping
- Outreach workflow
- Coverage reporting
Formats + platforms
- Digital publications
- Trade media
- Podcasts
- Newsletters
Operating sequence
- Story audit
- Angle
- Asset kit
- Outreach
- Follow-through
Questions before the brief
Useful clarity.
How does an engagement begin?
With a diagnostic of the current account, creative, tracking and commercial goal.
Is media spend included?
No. Platform spend is separate from agency fees unless a written proposal states otherwise.