04 / Moving attention
TikTok + YouTube
Win the first second. Earn the next thirty.
Video advertising designed around hooks, retention and the decision your audience needs to make.
Ideal fit
Brands whose story benefits from demonstration, personality or education.
WWA / 04Moving attentionSystem active
What changes
Problems we address
- Weak hooks
- High drop-off
- One-format edits
- Disconnected production
What gets built
- Hook bank
- Scripts
- Edit directions
- Media deployment
- Retention analysis
Formats + platforms
- TikTok
- YouTube Shorts
- YouTube In-stream
Operating sequence
- Audience tension
- Hook sprint
- Shoot plan
- Edit matrix
- Retention review
Questions before the brief
Useful clarity.
How does an engagement begin?
With a diagnostic of the current account, creative, tracking and commercial goal.
Is media spend included?
No. Platform spend is separate from agency fees unless a written proposal states otherwise.